Success Stories
When Old Men Plant Trees
In a complex pharmaceutical case, a trial attorney considered striking a very young prospective juror because he seemed to lack maturity and there were doubts about how seriously he would take the process. Our research, however, revealed him to be a dedicated scholar who had collaborated on research projects. He posted a meme on Facebook that said, “Society grows great when old men plant trees whose shade they know they shall never sit in..” The lawyer reserved his strike for another juror. We received a high eight-figure verdict.
Fruit Salad Thinking
Another case required our jury to comprehend a complicated fact pattern that seemed, on the surface, counter-intuitive. One woman posted a meme that said, “Intelligence is knowing that a tomato is a fruit. Wisdom is not putting tomatoes in a fruit salad.” It demonstrated the kind of thinking we wanted in a juror. She made it to the panel and the trial team got the verdict they were looking for.
(Choosing Between) Two Conservative Men
During voir dire for an industrial accident case in the deep south, the plaintiff’s team was left with one strike and had to choose between two middle-aged conservative men for the final juror. Our report revealed one to be a retired supervisor from a chemical plant who has a restored classic Ford Mustang and a pristine 50-foot motor coach. The other was the husband of a driven professional woman who, after years of unsuccessful fertility treatments, adopted a baby. One of these men would be a dominant voice on the jury, the other would not. The trial team chose the later, and we earned an eight-figure verdict.
Identifying the Stealth Juror
In another pharmaceutical case, we encountered someone representing herself as a “consulting scientist.” During voir dire she was cagey about what kind of scientist she was and who her clients were. Our report revealed that she was a consultant with one client: the defendant in our case. The trial team revealed her misrepresentation to the judge and were able to have her struck for cause, saving a peremptory strike for another juror.
Strategic Settlement
Sometimes we get a bad draw with a prospective jury panel, and the best our report can do is reveal that there aren’t many great choices for our venerie. In one case, our panel was front loaded with accountants, insurance agents, and political conservatives. Our report revealed the panel even less plaintiff friendly than voir dire questioning suggested. The trial team picked, what appeared to the defense, to be the best panel possible, and negotiated a strategic settlement on the eve of trial.